A 7-story Tsvetnoy Central Market & Department Store located on Tsevtnoy boulevard was intended to be a Russian equivalent of Selfridges (London, UK). But the realization proved to be such that in 2012 Tsvetnoy got annual EuroShop Retail Design Award as the most beautiful department store in Europe. Now Tsvetnoy Central Market is a natural magnet for any trend- and fashion-conscious local or tourist in Moscow. It is located in a walking distance from Lubyanskaya square and it is also our boulevard walk‘s last stop for a reason.
Caution. If after entering the market through grandiose glass doors you decide to turn right – you are in danger! You will get trapped in a true Bermuda Triangle which consists of L’Éclair de Génie patisserie, Feya Roses floral counter, and 365 detox juice bar.
All three together, they are capable of sending you off on a pricy journey from one counter to the next. As you can tell, here you can get everything you need for a great night as well as for a morning after (beet juice RED is a perfect hangover killer). Chances are this will be your only, although fruitful, stop. Here is our motivation-pack to keep you going:
IF YOU MAKE IT TO THE 3RD FLOOR, GET A MASSIVE EBELG JEWELRY NECKLACE AS A GIFT
A regular here is a person who follows new fashion trends, has a rather open mind when it comes to new names and does not have a deliberate idea of what he is in search for (unless guided by our tips). Teenagers and people in their early twenties come here to hang out, sometimes to mock bold accessories by Ebelgc Jewelry, an upscale brand which a lot of young people are in no position to afford. Social lights and people with money pay a visit to Tsvetnoy to find some fresh stuff that is unlikely to be placed on the shelves of TsUM (Central Department Store), a rather conservative premium department store opposite Bolshoy theater. Fashion’s night-outs and new collections’ launchings take place in Tsvetnoy on a regular basis.
The name Tsvetnoy comes from Russian Tsvesti which is translated as “flowers”. The department store appeared on the place of a former flower market.
IF YOU MAKE IT TO THE 5TH FLOOR, TREAT YOURSELF WITH SOME PRESTIGE COTTAGE CHEESE
A gastronomic selection isn’t claimed to be an affordable daily grocery store. Tsvetnoy’s food market provides customers with a huge variety of premium farmer’s dairy, for example, local cottage cheese is good through a three-day-period only, since it has absolutely no preservatives. Ask for 150 grams and enjoy plain before going to sleep or the morning after. Numerous variations on chocolate with added dried berries or flower petals, freshly squeezed juices, and smoothies, buckwheat bread are in stock.
IF YOU MAKE IT TO THE 6TH FLOOR, TAST KHINKALI AND LOOK UP
A food court on the 6th floor stands out with a Dagestan stall which offers unusual dishes of particular Caucasus cuisine for moderate prices. Note that Dagestan is a region in the south of Russia, next to Chechnya. Bearly-team recommends khinkali (special dumplings with different kinds of meat or cheese) and chudu (a puffy crisp pastry with various savory stuffings under sugar powder). Other stalls offer Indian and Vietnamese street cuisine. Grab-and-go is always an option.
Time to look up. And it will take a while to locate the ceiling. A 7-meter-high ceiling is something you don’t really expect to see in a department store unless you live in Paris and go to Printemps every other day. Narrow balconies with a restaurant and a bar envelop this shiny broken-lake-ceiling on a partial 7th level. Constantly transforming reflections of people in crooked mirrors above are worth your attention and likes under your Instagram post.
If you make it to the ground floor in December, you can find a cotton bough in a temporary Christmas market to decorate your hotel room or Airbnb apartment with something Christmasy original, a Nordic trend.
This premium market has the full gamut of goods on offer. As usual, the first floor is devoted to multi-brand beauty products and perfumes; ascending from the 2nd through the 3rd to the 4th floor; you will have an opportunity to purchase something casual by Topshop, something crisp by AllSaints, or something exquisite by Alexander Wang. The price level elevates synchronized with the levels.
The store carries emerging Russian sports brand ZASPORT which is behind the design for Olympic team Russia. Another rare find is the latest collection by young Russian designer Yulia Yefimthuk+.
Going down, make sure you pass by Double B coffee shop. Bearly-team’s choice: Citrus or Lavanda Raf. Russia’s legendary recipe born in Moscow in 90s: a shot of espresso with cream and sugar. You can also go through the Respublica shop. Here you might like some notebooks with the Russian Avante-Garde on the cover. This will keep your hands occupied when you pass the triangle on your way back to the glass doors exiting Tsvetnoy. To this extent, don’t repeat our mistake: ask for a to-go cup.
- Hours: Monday – Saturday 10 am – 10 pm, Sunday 11 am – 10 pm
- Address: Tsvetnoy Blvd, 15
- Instagram @tsvetnoy